![]() With this type of pixel all you do is place a small snippet of code on your website. The most common and easiest conversion pixel to implement for media measurement is a Browser HTML pixel. Server Pixels, also referred to as Postback URLs, which are used for server-to-server cookie-less tracking.Browser HTML Pixels (iFrame, JavaScript and Image), which are used for cookie-based tracking and.Specifically, the focus will be on which type of conversion pixel you should implement given your technical capabilities and campaign requirements.Īt a high level, there are two types of conversion pixels used to measure marketing performance: Complete a product purchase, lead form submission or newsletter signup through a conversion or event pixel.įor the purpose of this article, we will cover conversion pixels, also referred to as event or goal pixels.Click on a banner ad or land on the brand’s website through a click pixel or link or.View a video or open an email through an impression pixel.But first, let’s start from the very beginning… What is a Pixel?Ī pixel captures important information about how consumers interact with advertising and marketing efforts. This article will help you determine the best answers to this question. However, there are various types of pixels and you may be wondering ‘Which pixel should I use?’ As any affiliate marketer will tell you, a key to successfully measure and optimize campaigns is understanding how to use pixels.
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